DEMOGRAPHICS
Demographics



GENDER

62.3% Female
37.7% Male

AGE

2.8% Age 18-24
9.1% Age 25-34
16.1% Age 35-44
19.1% Age 45-54
23.4% Age 55-64
21.6% Age 65+

HOURS SPENT ON THE INTERNET

33.1% 3+ Hours a day
24.7% 2-3 Hours a day
25.9% 1-2 Hours a day
16.3% Less than 1 hour a day

USER OF SOCIAL MEDIA

63.6% Yes
36.4% No

EDUCATION

41.8% Bachelors Degree
25.7% College Degree
17.4% High School Diploma
4.5% Some High School
10.7% Trades/Vocation

USERS WHO USE COUPONS

64.3% Do use Coupons
35.7% Do not use Coupons

EMPLOYMENT SECTOR

27.9% Public
72.1% Private

LENGTH OF EMPLOYMENT

54.4% 5 Years or more
15.5% 3-5 Years
16.7% 1-3 Years
7.0% 6-12 Months
2.7% 3-6 Months
3.6% Less than 3 Months

EMPLOYMENT STATUS

61.9% Employed
16.9% Retired
9.8% Students
Less than 4% Unemployed

USERS WITH CHILDREN

57.2% Have children
42.8% Do not have children

AVERAGE NUMBER OF CHILDREN

48.3% Have one child
35.0% Have no children
12.2% Have three children
4.5% Have more than three children